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Joico

C$49.95
In stock

Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowin

Joico's salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use.

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