Tone Balancing

Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowin

Protect the colour vibrancy of your fiery hair with Joico Color Infuse Red Shampoo, a fade-fighting formula that works to maintain colour integrity on red hair, natural or colour-treated. Working to cleanse and protect every strand, the colour-boosting sh